In this digital age, your website is the face of your company. Everyone is going to visit your website before purchasing your product or services to conduct their own research and get to know your company better. Before they see your store/office or talk to someone on your staff, your website is likely to be the first thing they’ll see. Being the first point-of-contact, that initial impression is extremely important. People will make their decisions based on the experience (appearance, usability, and accessibility) they get out of navigating through your web page. Without quality web design and content, customers will not take the time to learn more about your company and your business will lose potential customers.